Overall, Pinterest is much more likely to be used monthly, with just 18.6 percent of Pinterest app users having accessed the platform daily in 2021. When considering the unique concept behind Pinterest, usage frequency differs from most social media platforms. Additionally, accounted for 26 percent of social media referral traffic to, followed by Facebook with 18 percent. In May 2022, there were almost one billion visits to, making it one of the most visited sites online. Furthermore, Pinterest finds its popularity amongst women between the ages of 25 to 34 years.ĭue to Pinterest's design of being a visual search engine as well as a social media platform, it generates a substantial amount of web traffic. The image sharing service ranked ahead of Twitter and Reddit but fell far behind social media giants Facebook, YouTube, WhatsApp, and Instagram. When measuring by the amount of monthly active users, Pinterest ranked 15th in terms of the most popular social media network worldwide as of January 2023.
Brazil ranked in second position with 28 million users, followed by Mexico and Germany.
208843Īs of January 2023, the United States was the country with the largest Pinterest audience size, with a total of 84.6 million users. As of December 2022, Pinterest was one of the most successful consumer internet and online service companies worldwide, with a market capitalization of 16 billion U.S. dollars, after reporting its first positive net income the previous year. Additionally, in 2022, the company reported net losses of 96 million U.S. Pinterest’s advertising expenditure in 2022 amounted to 139.7 million U.S. Overall, Pinterest’s audience in the United States continued to account for the majority of the company’s revenue. dollars in 2022, up from 2.5 billion U.S. Pinterest’s annual revenue has continued to steadily increase over the past few years, generating 2.8 billion U.S. Founded in 2009 and headquartered in San Francisco, California, Pinterest is a global player on the social media landscape.
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